Why choose Trademarkia?
Protect your name, slogan, logo, or business
  • Go through a simple workflow

    All information provided will be kept in absolute confidentiality. Centralized, secure access for your brand trademarks.

  • Select which of the 180+ countries you wish to register your trademark

    Easy Online Form, Credibility, and Experience!

  • Trademarkia Network law firm does the rest. All processes will be performed in a timely manner

    Your trademark application will be filed correctly. You will be informed periodically about the process.

A La Carte Package

In the A La Carte Package, you follow a step-by-step online questionnaire designed by world-class trademark attorneys at leading law firms. Once the online questionnaire is finished, Trademarkia will get it into the right hands at government trademark office, so all processes will be performed in a timely manner. An experienced international trademark specialist in Switzerland will coordinate with foreign counsel. You will pay as you go, meaning that whenever there is an action in your trademark application, you will be given an estimate for response, and we will collect funds prior to taking your mark to the next stage. Because the trademark filing process is highly variable, this modular approach allows you to budget as your business and brands develops over time.

Comprehensive Package

In the Comprehensive Trademark Registration Package, it includes detailed pre-filing review with prior mark of your trademark by an international attorney who is specialized in trademark law in The United States. A detailed conflicting mark search will be conducted prior to filing your trademark, so that you maximize the chance of getting your trademark registered. A central project manager at Trademarkia will be assigned especially for you who will answer your questions and coordinate with you each step of the way. A pre-filing search will minimize follow up expenses by selecting the comprehensive service. If there are objections to your trademark, you will be given an estimate for response, and we will collect funds prior to taking your mark to the next stage.

About Trademarkia P.C.

Trademarkia (or “Trademarkia P.C.”) is the registered trade name of the law firm LegalForce RAPC Worldwide P.C. The law firm operates www.trademarkia.com, which provides the Internet’s largest, free search tool with a database of more than 8 million trademarks and logos. Other than searching the trademarks for free, a visitor of the website may also place orders on www.trademarkia.com to seek Trademarkia P.C.’s legal services. After the law firm conducts the required conflict checks and accepts the payment, and after a written retainer agreement is entered into, the visitor becomes the client of Trademarkia P.C..

Since 2009, Trademarkia P.C. has helped more than 100,000 clients registering trademarks in more than 170 countries around the world.


The Federal Law on the Protection of Trademarks and Indications of Source of August 28, 1992, and the Ordinance of the Protection of Trademarks of December 23, 1992, were amended by the Ordinance of May 17, 1995, which entered into force on July 1, 1995.

Who May Apply?

Any person and any private or public entity may apply for trademark registrations. A trademark owner who has no domicile or seat in Switzerland must designate a representative established in Switzerland, who should be recorded on the trademark register, to represent him or her in any formalities or proceedings under the trademark law, or in local court proceedings concerning the validity of registrations belonging to owners outside of Switzerland.

What Can Be Registered?

As a general rule, any sign capable of distinguishing goods or services of one enterprise from those of other enterprises can be registered as a trademark. Translation of a trademark is not required. The trademark is protected in the form it is registered. Trademarks in scripts not used in Switzerland (e.g., Arab, Chinese, etc.) are registrable. Their protection, however, is limited to the script alone as long as the average Swiss cannot read it. If the phonetics are sought to be protected as well in such a case, the trademark should be transcribed and registered in Latin letters also. Three-dimensional trademarks can be registered, as long as their form is neither the essential characteristic of the product nor determined by technical necessities. Sound marks can also be registered, if they can be identified graphically.

What Cannot Be Registered?

Trademark protection is not available to signs that belong to the public domain (descriptive signs), except where they have become accepted as a trademark for the goods or services for which they are claimed (secondary meaning); shapes that constitute the nature of the goods themselves or shapes of the goods or of their packaging that are technically necessary; misleading signs; or signs contrary to public policy, morality, or applicable law. Whether a trademark is not registrable for being a generic (descriptive) term is always decided according to the three official languages of Switzerland (German, French, Italian) and languages understood by the average Swiss (e.g., English). If, therefore, a foreign trademark is a generic term in one of these languages, it will not be registered. Trademark protection is also not available for signs identical or similar to an earlier trademark and intended for the same or similar goods or services if a risk of confusion results therefrom. However, such relative grounds for refusal are not examined ex officio. They will be subject to opposition proceedings or trademark infringement claims. Producers, manufacturers, or merchants who are closely connected with each other economically may also lodge the same trademark for goods which do not differ from each other by their nature, provided that the effect of use of the mark does not deceive the public and is not contrary to public interest in any other way.


The name of the town, locality, region, or country which gives its reputation to a product is considered an indication of origin; the right to use such a name belongs to every manufacturer or producer in such a town, locality, region, or country, and also to the purchaser of the products.

Filing Requirements

Power of attorney, not legalized. Ten reproducible pictures of the mark, maximum 8 x 8 cm.; five'additional pictures in color if colors claimed (pictures not required for ordinary word marks). List of goods and services. Only if requested by the Swiss Federal Institute of Intellectual Property: Certificate of applicant's domicile or place of business issued by the competent local authority (if recorded in the Register of Commerce, certificate of Registry), or that applicant resides in Switzerland. For a collective mark, in addition, a copy of its bylaws with confirmation of their validity and regulations, if any, for the use of such collective marks. Honorary awards mentioned in the mark must be substantiated by documentary evidence. The applicant must furnish any other documents the Federal Institute of Intellectual Property may require. Note: All documents must not be older than one year. Convention: Priority must be specifically claimed when filing the application and supported by adequate documents from the authority responsible for the initial filing.

Evaluation & Review

Applications for the registration of trademark must be filed with the Federal Institute of Intellectual Property (the Institute) located at Berne. Each application is examined as to form and authorization (see 5 156:6); a trademark search report informing the applicant of identical or similar prior registrations is issued only upon request and payment of a fee. During the application proceedings, a trademark may be amended or completely changed, in which case the application date is postponed to the filing date of the last amendment. No supplemental fees are charged. Alterations of a registered trademark, or to its list of goods or services, which were often done through premature renewal, are no longer permitted. A new registration is necessary. Absolute grounds of refusal regarding trademark applications (e.g., lack of distinctiveness, misleading signs, and signs contrary to public order or morality) will be checked ex officio by the Institute.


The registration period is now 10 years from the filing date. There will be no reexamination if the registration concerned violates any absolute ground of refusal. Renewal must be granted automatically once the required fee is paid, and it can only be effected during the 12 months preceding or the six months following the date of expiration.


A trademark registration can be invalidated, totally or partially, by court proceedings, on the basis of unjustified nonuse during the last five years. The party claiming invalidation because of nonuse must establish the credibility of the nonuse, after which the owner of the registration can prove the contrary. Under the revised law, any use in connection with the goods andlor services concerned is recognized.

Domain Names

No provision


It is possible to obtain the assistance of the Swiss customs authorities to temporarily detain imported goods bearing trademarks that infringe the rights of the rightful owner in Switzerland.